a new low for the species :: Evian Atomizer :: (re)made in whose image?

I hate to give it attention (even disdain is a form of advertisement), but I came across a product so mindless today that I’m having trouble imagining the person who would actually spend $15.50 on something so inane. After we tried an odor-less, color-less free sample, the friend I was with captured it in a single phrase: “For people with more money than brains.” In fact, I’m pretty sure that the only possible use for this product is to show other people just how much money you have to waste on something that you can get elsewhere for free.

So what is the offending product?

In a double lined, pressure treated, painted, labeled, aluminum aerosol can sitting in a prominent cardboard and plastic display (featuring a beautiful young woman who is obviously deriving meaning and purpose in life from her use of the product), is well… um… water. Continue reading “a new low for the species :: Evian Atomizer :: (re)made in whose image?”

zimbabwe :: worse and worse

I have a soft spot in my heart for the southern African nation being mismanaged into shambles by an octogenarian autocrat who has been in power for far too long. In the 1980’s Robert Mugabe helped to lead the people of “Rhodesia” to Western-style self-rule, distancing the country from the legacy of diamond-guru Cecil John Rhodes and the lingering imperial presence of the British. He has been in office ever since.

The soft spot in my heart has begun to tear in the last few weeks as almost daily I read some new bit of news on the BBC about the state of the country. Here are a few links:

— The country with the world’s highest rate of inflation (previously 2,200% per year), now has a rate of 3,791%. I’ll give you an idea of what that means. Average inflation in the States hangs around 4%. That means that the milk you buy this year for $2.50 will cost $2.60 next year. If you were to buy a half-gallon of milk in Zimbabwe today for $2.50 (keep in mind that inflation has been running at rates in the thousands for years now), a year from now, that milk would cost you just shy of $95 dollars. Your employer can’t afford to give you a 3,000% percent raise annually, so you are trying to buy this milk on the same salary you’ve had for as long as you’ve been lucky enough to have a job. Money isn’t even worth carrying as toilet paper in Zimbabwe. Thousand dollar bills are literally worth less than the shiny bit of aluminum wrapped around your chewing gum. Continue reading “zimbabwe :: worse and worse”

Auden and Bonhoeffer :: scientists and theologians

Art is compatible with polytheism and with Christianity, but not with philosophical materialism; science is compatible with philosophical materialism and with Chritianity, but not with polythesim. No artist or scientist, however, can feel comfortable as a Christian; every artist who happens also to be a Christian wishes he could be a polytheist; every scientist in the same position what he could be a philosophical materialist. And with good reason. In a polytheist society, the artists are its theologians; in a materialist society, its theologians are the scientists. To a Christian, unfortunately, both art and science are secular activities, that is to say, small beer.
— W.H. Auden

Continue reading “Auden and Bonhoeffer :: scientists and theologians”

the new sex :: nature

Notice to all advertising executives previously unaware:

If you are looking for something to irrationally associate with your product in order to compel suckers to unload their wallets in your direction, try nature. You all have had tremendous success with the sex thing, and I think it will continue to work, but if (in a flash of conscience) you realise that provocatively posed perfect people pressed into terrifically tight attire actually has nothing to do with peanut butter, cellphones, internet car insurance (or whatever you are peddling) then try nature! Continue reading “the new sex :: nature”